7 Secrets of a Highly-Effective Resume Cover Letter

Resume Cover Letter

The “humble” cover letter gets no respect, (Rodney Dangerfield).

Most of the times the cover letters are neglected as job-seekers spend a lot of energy and time on their resumes.

This is a big mistake!

A cover letter that is well-written in most cases can help you land you more job interviews than the resume. Using tried and tested marketing strategies seldom found in the regular cover letter, the cover letter can be your one chance to really “market” yourself to an employer..

With a traditional resume or CV,  there’s only so much you can do. I believe a well written cover letter is critical to the success of your job search than the resume or any other written document.

The 7 secrets of a highly-effective resume cover letter

With over 20 years of experience in the marketing world, I bring to you my 7 secrets of a highly-effective resume cover letter:

  1. ADDRESS your cover letter to a particular person. Make sure to find out the person you should address your cover letter to. “Dear Sir/Madam” is unexciting.
  2. OPEN with a sentence that is attention-grabbing and will grip the reader. This will definitely guarantee your resume and cover letter get a closer look.
  3. REMEMBER less is better. The good cover letters have a lot of white space. Cover letters that are focused clear, sweet and short get more job interviews period.
  4. FOCUS on the employer and what you can do for them. How can you benefit the organization positively? Carry out a research and relate this clearly and simply in your letter.
  5. CHOOSE WORDS that show passion and enthusiasm for the job you seek. Then, go with this passion into the interview with you.
  6. REQUEST ONE ACTION you want the hiring Manager to take: “I would love an opportunity for a personal interview this week.” (Until you ask you can never know.)
  7. FINISH your cover letter with something telling and positive like, “Thank you so much for this opportunity, I look forward to being interviewed at your earliest convenience. .” Sincerely, Peter. (Notice how Peter assumes he’ll get the interview? This is smart, clever, and in most cases works like a charm).

Land Yourself More Job Interviews

Your cover letter should be thought of as a sales letter. The resume cover letter’s only purpose is to help you land more job interviews. That’s the essence. If you follow my proven marketing strategies I’ve mentioned above you will land yourself more job interviews than others.

To have any chance of getting the job, find yourself a way to get your “foot in the company door”. You can open the doors of opportunity wide open with the right cover letter. Bear in mind that a number of job interviews translate to more job offers.

In Conclusion

Conclusively, the most critical advice I can give you is this: FOLLOW-UP every contact, job lead, communication and contact. The “golden key” to landing yourself that dream job is following up. Use thank you letters, follow-up phone calls, even follow-up cover letters. Your chances of success can double up by Following-up. It is also the one secret ingredient missing from 99% of every job-seeker’s playbook.

Also check out the following article: Job Applications – Identify Your Transferable Skills

Job Applications – Identify Your Transferable Skills

Identify Your Transferable Skills

After school or college getting into the labour market is a challenging prospect and that’s without the rapid advances in technology ,minefield of jargon and attitudes that are discriminatory.

Alright – Let’s have a look at that jargon! What exactly are transferable skills? Basically, they are things you can do in one part of your life which can be used somewhere else.

Let’s have a look at an example. As a student, your assignment where they done on time? If your work was late were you able to set up extensions? Did you learn how to use most computer programmes effectively and type quickly? Did you  manage to juggle school work, a part-time job as well as your social life?

If your answer was yes to some of the above or all of them, you have showed an extensive range of skills, such as good communication skills, negotiating and effective time management. Well, you may not give them such splendid titles, but you would call them exactly that if you were filling in a job application form.

From the moment you were born you’ve been picking up skills.You take most of your skills for granted and that is the problem. That’s one thing that we need to change! So get a paper and pen, get yourself a cup of tea and let’s begin.

Choose any role you’ve had in your life.

If you are a graduate, you have spent a large part of your life as a student and so we’ll use that in our example. Think of the the skills you developed in your student days or school.

What have you come up with?

Communication Skills

As a student you had no chance of surviving – and not so much of a chance passing your exams – if you couldn’t communicate the skills and knowledge that you are at university or college to learn.

This information how did you communicate it? By giving talks or presentations, writing essays, answering questions, delivering a lesson to other students, writing a thesis? You may have interviewed members of the public after creating questionnaires, written articles for a college newsletter or offline or online publication. You’ll have summarised information from books and lectures as well as taken notes. From each subject you studied think about and write a list of the methods of communication you used, both written and oral then write examples of each.


You will have been exposed to group work of some kind as a student – I’m a teacher and i know. You may have had to research a subject for a written assignment, to make a group presentation, or perhaps with classmates you were involved in a community project or produced a class newsletter. If in your spare time you have played any team sports, you definitely know what it takes to work as a member of a team.

Ability to work alone and on your own initiative

In college most of the work you did was not group work, but work you had to do alone and you definitely had to motivate yourself to do it. So, at getting all the work done on time how good were you? You may not have loved it, but if it had to be done, you just had to do it whether you liked it or not. Did you come up with ways in which to make recalling information easier? How did you use your own initiative? Did you come up with innovative ideas to make your work interesting and different? Did you manage finding a job which suited you and enabled you to study? Was the job able to solve some of your financial problems?

Ability to meet deadlines

You definitely  had a few deadlines in your student days. Did you meet the deadlines? You may have learned the hard way, staying up all night at the last minute, but a number of people manage to get things in on time. But if you did not, negotiating an alternative solution to this how well did you do it?

IT Skills

At the very least, as a student you may have used, email, word processing packages and the Internet. Your college might have provided free tuition in these and maybe in other programmes like Excel and Powerpoint. You may also have learnt other skills when you were at school or in your own time, such as programming and web design. Include all these to your list.

Research skills

If you went to university you definitely did some form of research for your thesis, assignments or dissertation. Jot down the methods you used – specialist libraries, internet, journals, using questionnaires, interviewing, doing case studies.

Teamwork, communication skills, ability to use your own initiative and work on your own, ability to meet deadlines, research and IT skills are all high on employers’ lists of important attributes in a graduate employee. Your responsibility is to give examples which prove that you have these skills. So, using the information in this article, make a list of your own specific examples. They will help you stand out both at the interview and on paper.

Check out the following article below;

What You Should Know About How To Write That Cover Letter to Improve Your Chances Of Getting The Interview.

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