Digital Growth Manager

About us

Airtel Tanzania PLC is one of the leading providers of telecommunications and mobile money services with operations across Tanzania. Headquartered in Dar es Salaam, Airtel Tanzania ranks amongst the top 3 mobile services providers in Tanzania in terms of subscribers. Airtel Tanzania offers an integrated suite of telecommunications solutions to its subscribers, including mobile voice, data services as well as mobile money services both nationally and internationally. Airtel Tanzania aims to continue providing a simple and intuitive customer experience through streamlined customer journeys.

Airtel Tanzania PLC was launched in October 2001 and is Tanzania’s most innovative mobile phone operator, which has introduced many “firsts” in the telecommunications sector.

Role Purpose

The Digital Growth Manager, lives at the intersection of product monetization, marketing and development. The role holder is responsible for the creation and implementation of digital acquisition and growth strategies that achieve consistent revenue growth and customer loyalty.

The role holder will be responsible for developing and owning sales and marketing strategy, go-to-market strategy and planning, lifecycle management, affiliate marketing management, campaign planning & management, customer/partner funnel optimization, external stakeholder management.

The role holder should be obsessed with excellent tracking performance and is expected to constantly have/source the requisite data to prove what’s working and what isn’t, and to effect timely corrective action as required. Strong commercial acumen and ability to come up with ideas for driving product growth, customer acquisition, customer lifetime value, customer retention, revenue growth and profitability is key to the role

The role holder should be obsessed with excellent tracking performance and is expected to constantly have/source the requisite data to prove what’s working and what isn’t, and to effect timely corrective action as required. Strong commercial acumen and ability to come up with ideas for driving product growth, customer acquisition, customer lifetime value, customer retention, revenue growth and profitability is key to the role

Key Responsibilities:

1.Drive Data users & Revenue through Digital Platforms.

• The Growth Manager is accountable as a business leader for the achievement of the new growth digital business financial and strategic outcomes.
• Actively participate in developing the digital business commercial strategy (and its continuous iteration) that defines the short-term and long-term plans that leverage on Information, Technology, Content Partners and Digitization capabilities for the business.
• Lead the definition and execution of the business models, products and Go-To-Market (GTM)/Distribution strategies for the digital business.
• Structure the Consumer segment outcomes and prioritize their execution, ensuring stakeholders are aligned and all organization resources are mobilized for the achievement of the intended value.
• Own consumer growth strategy to drive growth, maximize immediate and long-term ROMI and inform our customer-facing experience across acquisition and retention.
• Engage Key customers and industry stakeholders e.g. content partners to execute programs that increase growth and deepen product penetration and adoption.
• Responsible for defining and tracking Objective Key Results (OKRs) and KPIs as part of the monthly business review (MBR) process.
• Participates in the planning to reaffirm priorities and clarify requirements.
• Pre and Post launch design and implement optimization tests across our end-to-end customer funnel.
• Leverage insights from data to design targeted lifestyle retention and loyalty programs to sustain usage performance and mitigate churn
• Engages stakeholders and senior leaders regularly on all aspects of the digital business for communications and decision-making

2.Working with internal and external customers to drive end to end flawless implementation and execution

• Structure the Consumer segment outcomes and prioritize their execution, ensuring stakeholders are aligned and all organization resources are mobilized for the achievement of the intended value.
• Own consumer growth strategy to drive growth, maximize immediate and long-term ROMI and inform our customer-facing experience across acquisition and retention.
• Engage Key customers and industry stakeholders e.g. content partners to execute programs that increase growth and deepen product penetration and adoption.
• Key leader on Strategic Digital Partnership and Tie ups Management, responsible for Vendors engagement, interaction
• Responsible for Project Roadmap implementation
• Responsible for Quality of Services and post Launch management
• Responsible for end-to-end UAT management and integration
• Responsible for alignment to all Key stakeholders (MIS, Sales, IT etc.)
• Execute market and competitive research on VAS space identifying opportunities and influence business decisions.
• Pre and Post launch design and implement optimization tests across our end-to-end customer funnel.

3.Drive innovation

• Have 1 innovation a quarter.

4.Grow Data Brand Saliency & Awareness

• Own Digital Space by Driving Data usage and Revenue through strategic digital partnership and Tie ups

5.Any Other Duties as may be assigned from time to time

Qualifications and Experience.

Educational Qualifications & Functional / Technical Skills

• Bachelor’s degree preferably in Marketing, Business Administration/Management, Economics, Commerce or related fields
• A master’s degree in a business field will be an added advantage

Relevant Experience

• 5 years professional Commercial experience – Telecom industry, FMCG, Fintech, strong experience in Digital Value-Added Service, product management, customer experience, Project management
• Possess extensive business domain knowledge of partnerships, customer, product, sales and market.
• Demonstrable ability to translate business needs into requirements and define those in a written format that allows the development teams to align behind the sales and marketing vision
• Ability to inculcate a culture of excellence – project leadership, accountability, high-performance teams, customer and market focus, robust solutions, alignment, discipline, speed and quality.

Other requirements (Behavioral etc.)

• Drive for Results:Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Creativity:Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse high-tension situations comfortably.
• Critical Thinking and Problem solving
• High level of attention to detail and interpersonal skills
• Excellent written, oral communication skills and Negotiation Skills

Deadline for receiving applications is 14th June 2024.

Please be advised that if you are not contacted within 14 working days of the advert closing date then you have not been shortlisted.

“Airtel Tanzania Plc does not charge any fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it”.

We are an equal opportunity employer and value diversity. We therefore do not discriminate against applicants on the basis of, among others, their race, disability, their race, disability, religion or gender. All employment opportunities are decided on the basis of qualifications, merit and business need